Our name comes from Apecatu, which means “good path” in Tupi-Guarani, a language still spoken by some indigenous tribes in Brazil. The core values of our studio are a tribute to this philosophy: we believe there are many paths you can take to solve problems and overcome challenges, you just have to be creative!

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In our studio, we allow clients to be part of the creative process, offering conference calls through Skype and face-to-face meetings whenever possible. In other words, we like to design WITH the client, and not FOR the client. We usually follow a three-stage process for our projects:

1 / Explore

The first stage includes exploring the idea and assessing its feasibility, as well as defining the project goals. Once we have a plan and the needs and expectations of the client are identified, the project is ready to be taken to the next level.

2 / Create

At this stage we focus on gathering as much information as possible, allowing a better understanding of the scenario we will be working in. Brainstorms,  mind-maps and other tools are used to create concepts, which are then fully developed.

3 / Evaluate

The final stage is extremely important. At this point we ensure the project has come to a successful completion and evaluate the results. We can also provide consulting for further applications and implementations of the idea.

Ready to begin? Get in touch today to know how we can help you achieve your goals!